WOM UK

Vice President of WOM UK, Brad Little, brings a true global perspective to the team. Starting his career Stateside with a degree from Cornell, Brad initially focused on direct marketing before moving to Nielsen in 2001 with roles in New York and London. Currently, he leads the Industry Solutions team that works with Nielsen Online’s advertiser clients, as well as heading up the client service, research, and consulting aspects for Nielsen’s Consumer Generated Media (CGM) measurement service, BuzzMetrics.

With a focus on customized research, CGM, and audience and advertising measurement, Brad has worked with some of the largest and most progressive companies in the US and EMEA, and he is constantly developing how Nielsen’s metrics can work within the social media landscape.

And he’s a very social guy himself, regularly speaking at conferences and events for organizations like the IAB  and Ad Tech about harnessing and measuring social media as well as other areas of digital measurement. Alongside his central role in WOM UK, he’s member of the Social Media Council at the IAB.

You can read an article by Brad on consumer generated media here and follow him on Twitter here. If you want to have a chat in person, come along to our WOM Thought Leader event on November 18th or Espresso Briefing on November 24th. He’ll be the very friendly American with very blond hair.