November WOM Thought Leader event: Dr Martin Oetting discusses The Ripple Effect: Driving word of mouth with empowerment
October 27, 2009 at 4:59 pm | In Events | 4 CommentsTags: martin oetting, social media marketing, the ripple effect, wom uk, word of mouth marketing
On 5pm Wednesday 18th November join us for our monthly WOM thought leadership event when Dr Martin Oetting will present ‘The Ripple Effect: Driving word of mouth with empowerment’, followed by discussions and networking over a glass of wine.
Academics have been researching word of mouth since the 1950s, yet few have tried to find out how to actually stimulate it. Having studied the past 60 years of WOM research, Dr Oetting made the fascinating discovery that companies can create ripple effects if they treat customers and consumers like their best employees – empowering them and making them part of the marketing process. Combined with the tools of the social web, from Facebook to blogs, this becomes a powerful recipe for marketing in the 21st century – and Dr Oetting will show you how.
Martin Oetting is partner and Chief Research Director at word-of-mouth marketing network trnd (Munich/Barcelona). ‘Ripple Effect’ is his doctorate dissertation, newly published by Gabler (Science), and you can read a recent interview with him at SocialMediaBiz here.
In line with the social, conversational spirit of WOM UK sessions, the presentation will be FREE TO ALL and take place from 5-6.30pm with discussion and networking continuing afterwards over a glass of wine from 6.30-8pm (and really inspired individuals are welcome to join us in a local pub after that!) The event is being held at Grey, The Johnson Building, 77 Hatton Garden, London, EC1N 8JS, and we’d like to thank Grey for very generously sponsoring the event.
Pre-register with julian.ferguson@womuk.org. WOM UK members get first refusal, so hurry – this is one not to be missed.
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