WOM UK

Yesterday morning’s inaugural WOM UK Thought Leaders event kicked off with a bang (or should that be a buzz…) with Emanuel Rosen’s fantastic presentation The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing. With 100 WOM practitioners, marketing agencies, brands, academics and curious individuals packed into Ogilvy’s luxurious Canary Wharf pad armed with coffee, carbs and a free copy of Emanuel’s book, there was a great atmosphere and a high level of debate.

Emanuel’s presentation clearly outlined 7 key strategies for stimulating buzz, along with an overview of research, a cautionary note of common misconceptions, and a quick look at the future of the industry.

His use of inspiring and original case studies showed how the theories of WOM marketing are already being used across the globe with great success, and the exhortation running through the session – that brands find ways to use WOM for genuinely positive and socially beneficial purposes – brought a great sense of empowerment to the room. See his presentation below.

We’ll shortly be uploading the video of the presentation – in the meantime big thanks are due to Emanuel, our sponsors Ogilvy, Porter Novelli, Pass It On Media and 1000heads, and all the attendees for helping make the event such a success.

Our November Thought Leaders session will feature Dr Martin Oetting, Chief Research Director at European WOM marketing network trnd, presenting his doctoral dissertation on ‘The Ripple Effect’ – how companies can spread WOM by treating their customers like their best employees. Watch out here and on our Twitter feed for more details.