WOM UK

At 8.30am Thursday 25th March, Ivan Palmer from Wildfire asks: What can alternative media do for your brand in a recession?

Against a backdrop of tough trading conditions and widespread advertising budget cuts, should clients hunker down with their traditional media choices, or is it time to look at including new media into your mix and leveraging the power of social networking? From his work at WOM agency Wildfire, Ivan will be explaining:

* Why every brand should have an advocacy programme and how to get started
* How to integrate social media in support of your traditional marketing mix
* How word of mouth can help sustain premium pricing in value driven markets
* How to measure and recognise success when you use peer-to-peer channels

Join Ivan, WOM UK members and other interested folks at at Wildfire, 77 Hatten Garden, London EC1N 8JS, until 10am. Members £20, Non-members & invited guests £25, and to register contact Julian Ferguson at julian.ferguson@womuk.org, 0203 286 4145 or 07921051282.